11 June 2024
AIKON QUARTZ COLOURS EDITION
Are you in the mood?
The design team at Maurice Lacroix recently looked beyond the snow-clad landscape outside its Swiss Manufacture, imagining pale pink beaches, endless seas and sipping cocktails beneath perpetual blue skies. Inspired by chilled-out days and fun-filled nights partying beneath the stars, the brand has conceived three vibrantly hued AIKON Quartz models, each brimming with life. Like many creative processes, everything started with a mood board; a canvas where the brand’s artistic talents masterfully work with curves, lines, colours and finishes to glorious affect. The only question is, ‘Are you in the mood?’
Like many luxury products, the creation of the new AIKON Quartz began with a mood board, a tool often used for inspiration. In this instance, the brand’s design team have chosen to look beyond the snow-clad mountains outside the Manufacture and imagined relaxing times in Florida where pastel blue waters lap against sun-kissed sands and Art Deco buildings, dressed in chrome and neon, grace wide boulevards. Indeed, ‘glitz’, ‘glamour’, ‘sparkle’ and ‘warmth’ were just four words scribbled on a flip chart within the design studio.
The 35 mm stainless steel AIKON Quartz is available in Sunset Pink or Deep Sky Blue, two hues that evoke thoughts of fun-filled moments. The diamond-set indexes sparkle in the moonlight, a time when thoughts turn to romance. Whether day or night, the AIKON Quartz always looks elegant and sophisticated.
The AIKON Quartz is also available in a 40 mm stainless steel case paired with a Deep Sky Blue dial, a shade that looks equally at home beneath bright cerulean skies or nightclub lights.
All three AIKON Quartz watches are presented on a 5-rows stainless steel bracelet. Maurice Lacroix has endowed the case and bracelet with a refined blend of brushed and polished surfaces, conferring a sumptuous appearance. Consistent with other AIKON models, the watch is endowed with the brand’s Easy Strap Exchange system, allowing the wearer to swap the strap for an alternative without the need for tools.
With holidays just around the corner, be inspired by the Swiss marque’s creativity and celebrate colour. Are you in the mood?
