The AIKON Automatic 42 mm in steel has been a box office sensation, winning the hearts of many style-conscious wearers who appreciate a fine watch brimming with Swiss quality. Nevertheless, Maurice Lacroix has never rested on its laurels, continuously speaking to retailers, attentively identifying market trends and proactively engaging with the public to establish what they seek in a luxury watch.

AIKON AUTOMATIC 42 MM – TWO COOL COLOURS
The AIKON Automatic is available in two variants, both of which feature a clous-de-Paris dial motif, facetted hour and minute hands, a liberal application of Super-LumiNova to aid readability in dim light, a centre seconds hand and a date indication. While sharing the same genetic makeup, both references evince a different character. An elegant grey dial delivers a monochromatic aesthetic, accentuating the cool tones of the titanium housing. Alternatively, the AIKON Automatic is available in an eye-popping shade of vibrant purple for those wearers who chose to live life above the radar.

The feature-rich dials are paired with titanium cases, endowed with a complex blend of high-contrast sand-brushed and polished surfaces. For example, the legendary AIKON arms that straddle the bezel are highly polished, a gleaming finish only achievable with Grade 5 titanium. This interplay of finishes is difficult and time-consuming to execute, but the craftspeople have shown they are up to the job. The juxtaposition of different case finishes, an upgrade from previous AIKON models, provides a stunning play with light.


AIKON AUTOMATIC CHRONOGRAPH 44 MM – STAND OUT FROM THE CROWD
Alternatively, for those individuals who inhabit an urban environment where life is frenetic and time management is essential, Maurice Lacroix now offers two additional examples of the AIKON Automatic Chronograph. In this instance, the dials are enriched with a lattice-like motif, luminescent treatment, a day-date display and three counters. Packed with functionality, the AIKON Automatic Chronograph is offered in two eye-catching dial colours: purple, with contrasting silver counters, or a golden option set with brooding black subdials. Like the AIKON Automatic, the case of the AIKON Automatic Chronograph incorporates some accents in Grade 5 titanium, delivering a highly polished, resplendent gleam. In this instance, Maurice Lacroix has placed softly spoken brushed and polished surfaces adjacent one another to deliver subtle contrast.

BUILT FOR THE URBAN JUNGLE
Another benefit of AIKON ownership is versatility. Water-resistant to 200 m, both the AIKON Automatic and the AIKON Automatic Chronograph are compatible with an active lifestyle. In addition, these new models are equipped with the ML Easy Strap Exchange system. This allows the wearer to adapt the look of their watch to their outfit, swapping the strap for an alternative with just a few user-friendly clicks.


REASSURINGLY AIKON
Evidently new, these latest models still subscribe to the popular AIKON design language while continuing to deliver the brand’s legendary high perceived value, virtues that have led to the AIKON’s extraordinary success.

The AIKON’s ergonomically designed case and bracelet, along with titanium’s skin-friendly and lightweight characteristics, make these latest models incredibly comfortable to wear. Once again, Maurice Lacroix delivers a knockout performance.